Marketing & Campaign CRM | IN ONE CRM
IN ONE CRM · Marketing

Keep Campaigns, Leads & Follow-ups in Sync.

One hub for your ads, landing pages, WhatsApp and email flows. IN ONE shows you which campaigns actually create pipeline – and makes sure every lead gets a fast, on-brand follow-up.

Book a Demo
We’ll walk through a live “marketing day” in IN ONE – from campaign brief to results.
Marketing & growth teams Performance & digital marketing In-house & partner collaboration
How marketing teams use IN ONE

From “which campaign was that?” to one clean client & campaign spine.

IN ONE doesn’t replace your ad platforms. It becomes the place where spend, leads, follow-ups and revenue finally meet.

Capture
Leads land cleanly in the right place.
  • Connect forms, WhatsApp entry points and landing pages to IN ONE.
  • Auto-tag by campaign, channel and offer – no manual spreadsheets.
  • Sales sees full context: which ad, which promise, which page.
Follow-up
Speed-to-lead & nurture, without chaos.
  • Playbooks for speed-to-lead, nurture and win-back, built into workflows.
  • Mix WhatsApp, email, tasks and calls – all on one client timeline.
  • Guardrails so messages stay on-brand and compliant.
Results
Share outcomes the business cares about.
  • See leads, opportunities and deals per campaign – not just clicks.
  • Quick snapshots for EXCO, sales and finance using the same numbers.
  • Decide what to scale, fix or stop based on real conversions.
From brief to journey

Clean briefs in. Clear journeys out.

Campaign briefs that don’t disappear in email.

Instead of “send the details and I’ll try keep track”, you send one simple link. Every new campaign or offer lands in IN ONE with the context you need.

  • Fields for objective, budget, audiences, offers and key messages.
  • Different brief templates for launches, promos, always-on and content.
  • Briefs auto-create campaigns and tasks mapped to the right team.

Always-on journeys you can actually see.

Build journeys once, then adjust based on data – welcome sequences, nurture tracks, reminders and win-backs, all visible on timelines.

  • Speed-to-lead flows for new enquiries from ads and website.
  • Nurture sequences for “not ready yet” leads across WhatsApp and email.
  • Re-activation and win-back journeys linked to segments and behaviours.
Ads & social

Campaigns, content calendars and pipeline – finally on the same page.

IN ONE becomes the narrative layer on top of your ad platforms: one place to connect spend, engagement and actual business outcomes.

  • Tag every lead with the campaign, channel and creative that drove it.
  • Bring WhatsApp and email engagement into the same view as ad responses.
  • Use content calendars for organic social, linked to campaigns and offers.
  • Share simple summaries: “This is what we spent, this is what we got.”
  • Keep “what we promised in the ad” visible when teams talk to clients.
Attribution
Clear
“These deals and bookings came from these campaigns and offers.”
Follow-up gaps
Visible
See which leads were never contacted or never nurtured properly.
Reporting prep
Faster
Less screenshot hunting, more insight and next-step recommendations.

Give leadership a story they can say “yes” to.

Instead of sending raw dashboards, you send one simple view: what you ran, what changed, what you recommend. IN ONE pulls the data together – you add the judgement.

  • Capture the metrics that actually matter in your context – not generic KPIs.
  • Show the path: spend → leads → pipeline → revenue or key actions.
  • Keep commentary, decisions and next steps on the same record.
  • Schedule reviews so marketing doesn’t fall off the leadership agenda.
  • Revisit past campaigns easily when planning the next quarter.
Questions

Marketing & campaigns in IN ONE – what teams usually ask.

Do we still use Meta / Google / other ad platforms directly? +
Yes. You still create and manage campaigns in your ad platforms. IN ONE becomes the “front” for the business: where leads land, journeys run and performance is explained in a way sales and leadership can understand.
Can we see which campaigns actually drove closed deals? +
That’s the goal. Leads are tagged by campaign and source when they enter IN ONE, and then tracked through your pipelines. When deals close, you can trace them back to the campaigns and offers that generated them.
We already have an email tool – do we need to replace it? +
Not necessarily. IN ONE can either send key operational emails and WhatsApp journeys directly, or work alongside your existing email platform. The important part is that activity and results end up on the same client and campaign spine.
How do sales and marketing share the same view? +
Each lead and client record in IN ONE shows source, campaign, notes, tasks and deal status. Marketing sees how leads progress; sales sees exactly what was promised in the ad and landing page. You’re arguing about strategy, not whose numbers are “right”.

Want your marketing, leads and revenue to tell one story?

Bring a few real campaigns – an always-on retainer, a promo and a launch. We’ll show how they would look inside IN ONE, from first click to closed deal, and sketch a rollout that fits your team.

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