Reporting & Executive Dashboards | IN ONE CRM
Reporting & executive dashboards

Boardroom-Ready Dashboards
for the Real State of the Business.

IN ONE turns the work your teams actually do into clean, trusted dashboards – so leadership can see pipeline, collections, service load and time saved in one view, not ten spreadsheets.

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Built for weekly exec check-ins, board packs and strategy offsites.
What leaders can see at a glance

One place for the numbers that actually matter.

Dashboards aren’t “nice charts” – they’re a shared reality. IN ONE connects revenue, workload and experience into a single, trusted lens for decisions.

Revenue
Pipeline → Cash
See deals by stage, expected close, invoice status and actual collections – on the same spine.
Time saved
Automation impact
Track hours freed per team as workflows go live – instead of guessing at “productivity”.
Customer
Experience & load
Monitor ticket volumes, response times and resolution rates by channel, brand or region.
Risk
At-risk money & clients
Surface overdue invoices, stuck deals and unhappy accounts before they hit the P&L.
Built for leadership, useful to teams

Different views, same source of truth.

Execs see the big picture. Managers see what to fix. Front-line teams see their next actions – all from the same underlying data.

CEOs & founders
“Are we winning, and why?”

High-level views of growth, profitability and operational leverage, without drowning in detail.

  • Revenue, margin and collections on one canvas.
  • Time saved vs headcount and budget.
  • Top risks and opportunities flagged by data.
COOs & ops leaders
“Where is work stuck?”

Drill from summary widgets into queues, teams and workflows to see exactly where to intervene.

  • Bottlenecks by team, product or region.
  • Average time-in-stage and rework rates.
  • Automation coverage across the journey.
CFOs & finance teams
“What’s real, and what’s wishful?”

Align sales optimism with collections reality – using the same dataset the front line uses.

  • Forecast vs actual, by segment and channel.
  • Ageing, promises-to-pay and bad debt trends.
  • Impact of automation on cash collection speed.
Turn weekly noise into a clean “board view”.

Instead of rewriting data into slide decks, IN ONE lets you export a consistent, narrative-ready view of the business – any time you need it.

  • Same definitions of “lead”, “opportunity”, “active client” and “churn” across the company.
  • Filters for board, exco and team-level views without new spreadsheets.
  • Commentary that sits next to the numbers, not in someone’s inbox.
From chart to conversation

Dashboards that tell you what changed – and what to do.

Because your dashboards sit on top of live workflows, every “why did this move?” question is a click away from the underlying activity.

Most reporting tools stop at the graph. IN ONE goes further: every trend is backed by client timelines, tasks, messages and automations you can actually open.

  • Click from a KPI straight into the clients or deals that make it up.
  • Filter by channel (WhatsApp, email, web), product, region or owner.
  • See the impact of one workflow change on the full customer journey.

That means leadership meetings shift from “do we trust this number?” to “what change do we make next?” – with the data to back it up.

Questions

Reporting & executive dashboards in IN ONE.

Do we still need a separate BI tool? +
Many teams find IN ONE covers the bulk of their operational and executive reporting needs – especially where WhatsApp, workflows and client timelines are central. If you already run a BI stack, we can integrate so IN ONE becomes the clean source for customer and operations data.
Can we customise dashboards for different leadership teams? +
Yes. Finance, sales, operations and service can have views tuned to their priorities, while exec and board views roll those into a simpler, high-level picture. The underlying definitions and data stay consistent across all of them.
How often are dashboards updated? +
Dashboards reflect live activity in IN ONE – new deals, messages, tasks, invoices and payments update metrics continuously. For leadership, you can still pin “as at” snapshots for monthly or quarterly reporting while keeping the live view available to teams.
What about data quality and governance? +
Because dashboards sit on top of governed workflows and client timelines, you can see who changed what, when and why. That makes it easier to trust the numbers – and to fix upstream issues when you spot gaps or inconsistencies.

Want boardroom-ready dashboards that match the real work?

Book a 15-minute demo and we’ll show you how IN ONE turns your day-to-day workflows into clean, trusted reporting for leadership, finance and operations – all in one place.

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